MARINA SPORT

Logo Design Brief
Brand Name: Marina Sport
Established: 1996 (optional inclusion)

Concept & Visual Direction
The logo should be strongly inspired by mountains, snow, and nature, conveying a bold presence that reflects a 30-year legacy. A key concept to explore is incorporating the letter “M” shaped as a mountain. If this direction is used, consider adding dynamic elements such as a skier and a snowboarder descending along the longer slope, emphasizing movement, energy, and winter sports.
If the logo features only the name Marina Sport, it should also subtly communicate that the brand operates across all four seasons, not just winter. Including the year “1996” is optional, if it fits naturally within the design.

Color Palette
* Preferred: Light blue and dark blue (current brand colors)
* Open to exploration: Deep purple and pink, as long as the result remains visually balanced and cohesive
The overall palette should feel modern, stable, and aesthetically pleasing, with a strong preference for blue tones.

Brand Attributes to Convey
The logo should communicate the following qualities:
* Positive and uplifting
* Established and trustworthy
* Elegant and refined
* Adventurous and dynamic
* Slightly extreme / sport-oriented


Overall Style
* Clean and professional
* Memorable and distinctive
* Balanced between energy (sports) and stability (heritage brand)
* Suitable for long-term use across multiple applications and seasons

Marina Sport CEO