ARBORICO

Logo design

THE BRAND

The company name ARBORICO gave the initial path for the design concept and development. It is a smart combination between the words “arborist” (the person whose job is to take care of trees), “Borikov” (the family name of the manager), and “bor” (pine in Bulgarian).

The design had to convey the message of competent and safe tree service in urban areas.

Launch website

PRESENTATION OF 3 CONCEPTS

The video presentation goes through the current brand vision on social media.
Clears out the key goals that the new brand design should represent.
Showcases 3 different concepts in color, black and white versions and also shown on mockups (like social media icons and covers, merch products, billboards, etc.).
Presents a comparison between all three helps the client to compare each concept and pick the one they like the best.

ARBORICO

THE BRAND

SKETCHING PHASE

PRESENTATION OF 3 CONCEPTS

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