Logo re-design
The company creates high-quality artisan truffles, caramels, and confections using French chocolate made in the French style (culinary trained in France) for high-end clients, a private jet airline, and wineries.
Luxury, Quality, Expensive, Regal, French
“A young boy holding a heavy and over-flowing basket full of cacao pods. The basket seems almost too big and heavy for him to carry. I was thinking that the king’s crown or crest, which can be seen on the coins on the logo development page, could be on the front of the basket to show he is gathering the pods for the king’s kitchen. He is happy and has a gently smile on his face as he is looking down at a cacao pod that he is holding in his other hand. He is admiring the cacao pod. We want to have some movement in the logo, perhaps the flow of the cloth that is covering his groin and a slight flow of air in his hair. We want his hair to be a little more tidy than that of the statue, I have given an example of hair on the logo development page, so something similar to that. I would like the logo to be geometric so that the height and width are closely the same measurements and that the negative space is balanced. There will be times when the complete logo will be printed together and at times when the pictorial element and the business name will be printed separately all depending on the size of the labels to be printed. The completed logo will be hot stamped in gold on boxes, so the details can not be too fine.”
THE LEGEND
“A young boy holding a heavy and over-flowing basket full of cacao pods. The basket seems almost too big and heavy for him to carry. I was thinking that the king’s crown or crest, which can be seen on the coins on the logo development page, could be on the front of the basket to show he is gathering the pods for the king’s kitchen. He is happy and has a gently smile on his face as he is looking down at a cacao pod that he is holding in his other hand. He is admiring the cacao pod. We want to have some movement in the logo, perhaps the flow of the cloth that is covering his groin and a slight flow of air in his hair. We want his hair to be a little more tidy than that of the statue, I have given an example of hair on the logo development page, so something similar to that. I would like the logo to be geometric so that the height and width are closely the same measurements and that the negative space is balanced. There will be times when the complete logo will be printed together and at times when the pictorial element and the business name will be printed separately all depending on the size of the labels to be printed. The completed logo will be hot stamped in gold on boxes, so the details can not be too fine.”
THE CLIENT’S VISION
